If you would pronounce Insure人, it sounds like insurance and that is what our main core of our business is. A word which used to be a taboo and people would shun away from, it is now well accepted and understand by most.
人 in mandarin means human or people which is who we deal with everyday. We’re in a people’s business and we provide our services and products to you, our clients, hence the character 人 is formed.
Creating the fonts using calligraphy brush strokes illustrates the importance of a culture in creating the team. I still remember the amount of presentations and “drawings” I did in all my years in this career and by incorporating the calligraphy brush strokes for the fonts, it signifies the Art of Presentation during our appointment.
Lastly the coffee mug stain shows that our appointments are done over a cuppa. Be it a casual setting at the local kopitiams or right inside the board meeting room with the directors, each appointment would never end without a drink! A toast to a successful relationship build with you and your love ones!
The honour of working alongside with one of the best in the company, being part of a team in PaceSetters Organisation (PSO logo) gives us the opportunity to work together, cross learning from one another and pushing the determined to breakthrough to greater heights.